The objective of this course is to provide insights into the converging logic of traditional marketing in the information age from the consumers' perspective. We will examine the impact of new technologies, namely the Internet on its users e.g. consumers, within the framework of the traditional marketing paradigm. The goal is to develop an awareness and understanding of the current relevant issues, advantages and disadvantages of this marketing medium, and specific techniques involved in using the Internet as an effective marketing tool. We will also introduce sociological issues such as freedom vs control, trust and privacy confronting consumers decision making.