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Daewoo Motor Sales will start importing custom-made cars for the Korean
market from China within two or three years. Lee Dong-ho, CEO of Daewoo
Motor Sales, made the announcement on Tuesday at the launch of a joint
venture called Paramount Movie Park Korea set up with Paramount
Pictures of the U.S. Lee said there are many small and medium-sized firms in Korea
doing design work for Chinese automobile companies. ��With help of these
firms, we plan to commission production of cars that reflect the taste
of Korean consumers with existing Chinese car models,�� said Lee.
Stressing that the motor sales business is also a distribution
industry, Lee said, ��Just like large distributors supply goods at
reduced price by creating their own brands, we can do the same thing
with cars.�� By doing so, Daewoo Motor Sales aims to revamp the current
manufacturer-centered market structure into a merchandiser and
consumer-centered one. As for the types of cars that will be produced
and imported to Korea, Lee said his company plans to initially import
fuel-efficient small cars, and minivans and vans for 15 or more
passengers which are currently being monopolized by some Korean
automakers. Meanwhile, Daewoo Motor Sales and Paramount launched a joint
venture to build an amusement park near the airport in Incheon.
Construction of the Paramount Movie Park will begin at the end of this
year on 499,575 sq.m of land in the new city of Songdo in Incheon, with
budget of W1.5 trillion (US$1=W1,045). The park is projected to open at
the end of 2011. ([email protected] )
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